The Line campaign, Comfort Zone, benchmark and tracking research summary.
COMFORT ZONE: IMPACT SUMMARY
In June 2025 The Line launched Comfort Zone, designed to empower young people to recognise controlling behaviours and communicate healthy boundaries through an interactive game exploring relationships of all kinds with friends, partners, and family.
Read the Comfort Zone Impact summary here.
Advertising ran across TikTok, Snapchat, Instagram, Reddit, Twitch, and popular gaming platforms.
Benchmark and tracking research was conducted pre- and post-campaign, surveying 1,000 Australians aged 14 to 20 to assess the campaign’s impact on understanding and confidence about communicating healthy boundaries.
Comfort Zone helped young people apply what they learned
Young people who saw Comfort Zone reported significantly stronger understanding of healthy and respectful relationship behaviours:
- 47% had complete understanding of healthy boundaries (vs 38% who hadn’t seen it)
- 52% had complete understanding of controlling behaviours (vs 43%)
- 72% strongly agreed it’s important to set healthy boundaries (vs 64%) .
They also felt more confident applying these behaviours:
- 76% agreed they were confident communicating healthy boundaries (vs 67%)
- 67% agreed they were confident knowing what to do next if they felt uncomfortable, disrespected or unsafe (vs 63%)
- 75% rated letting their partner know if they feel disrespected as very important (vs 69%).
Comfort Zone encouraged reflection and conversation
The campaign didn’t just raise awareness, it got young people talking and thinking about their own experiences.
Of those who recalled seeing the campaign:
- 88% took at least one action
- 72% reflected on their relationships and understanding of healthy boundaries
- 37% had a conversation with their partner, family or friends
- 25% shared Comfort Zone content on social media or with friends and family.